Health care management and marketing is a particular strength of The Krabill Marketing Group. Headed up by the principals of the company, Jeff and Lauralee Krabill, they and their associates can bring more than 100 years of combined experience in health care to answer client challenges.

Here are but a few of the relevant areas of support The Krabill Marketing Group offers:

Business

• Insurance contracts - review and negotiation
• Front office operations - human resources, purchasing, pre-certifications
• Accounts receivable - billing, tracking, and recovery

Clinical

• Inventory control - purchasing and standardization of product
• Preference cards - cost analysis and maintenance
• Cost per case analysis - by specialty, CPT code, and physician

Operations

• Relations with physicians and their offices, credentialing
• Licensure requirements - JCAHO, ODH, EPA
• Quality management - benchmarking, infection control, peer review

Marketing

• Graphic design and development
• Media planning, buying , and tracking
• Market analysis and planning

The Krabill Marketing Group has assisted clients with their health care management and marketing needs, including (click graphics to see larger images):